There is no time like now
It doesn’t matter if you talk about mission critical operations or launching new products and services, in the digital world it’s all about living - and working - in the now.
If you have noticed some bugs in a service that your customers use daily. Or if you are working in media and need to make content updates before deadline, even a few hours can make you lag behind the competition. Which in turn can lead to lower Google Ranking and hurt your profit.
This is news to no one, but the turnaround time in the web services and hosting industry is still not as fast as it could be. And the reason for this is pretty obvious. The bulk of the hosting providers are working with tools and processes that are not up to date.
For instance, let’s say you have a bug fix that in itself doesn’t take longer than half an hour to do. You send a mail or create an issue in some other way and a service center - or something similar - is on the receiving end, giving your bug a queue number.
Someone at the service center will look at the tasks in the order of that queue and when the number is up that someone will decide what to do with your bug. Who to assign it to, et cetera. And that engineer can have a queue of issues of her or his own.
As you can see, this linearity creates one bottleneck after the other. And it’s no wonder that it can take hours or even a day before your task gets the attention it should have. And by that time, it’s really an issue.
That’s why Basefarm develops workflows that cut down time to market.
Ziggo, one of Basefarm’s clients in the Netherlands, went from a few to a lot of deployments per month. Now it costs them virtually no time to deploy and the project team gets continuous feedback on what is being deployed.