*um/Basefarm crowned Data Analytics Leader 2018

18-12-2017

The unbelievable Machine Company (*um) has been rated as the top provider in the ISG Provider Lens Germany 2018, one of the most important studies of competitors in the industry. For the fourth time in a row, *um was named as the leader in the independent study conducted by the Information Services Group (ISG, formerly known as the Experton Group). This is the first time that Unbelievable Machine has been awarded this accolade in conjunction with Basefarm, and marks its first appearance in the most important category of "Big Data Transformation (Consulting & Integration) – Large Accounts". The company's performance was level with that of industry giants such as Capgemini and Deutsche Telekom, and was rated significantly higher than Deloitte, Accenture, or KPMG.

Overview of the increasingly critical data analytics market

The market for data analytics and big-data-driven business models is on course to grow by 24% in 2017. However, experts are also observing a shift towards new data formats, which will require optimized, automated analysis methods. Products and services will increasingly be based on intelligent algorithms for semantic analysis, or on artificial intelligence (AI). Innovative new approaches to industry's challenges – such as the solutions offered by Unbelievable Machine – fuel the creation of new market segments and the consolidation of existing segments.

It is in the context of these developments that the Information Services Group (ISG, formerly known as the Experton Group) – one of the world's leading research and consulting companies – carried out its fifth neutral and independent comparison study of providers in Germany. The "ISG Provider Lens Germany 2018 – Data Analytics Services & Solutions" covers six market categories and rates around 100 relevant providers. The study gives CIOs and IT managers an overview of the key trends in the market and provides concrete information and guidance to support decision-makers in their search for suitable data analytics providers.

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Big Data Transformation (Consulting & Integration) – Large Accounts

The "Big Data Transformation (Consulting & Integration) – Large Accounts" market category rates and compares IT service providers on their consultancy and integration services for the development of data-driven IT systems. In addition to the relevant consulting and integration-related expertise, the providers in this category require in-depth technical knowledge, to enable them to translate complex data into valuable, usable information. These services provide tangible support to companies undergoing a digital transformation, in the form of new data-driven businesses processes or models.

As the scope of managed services, consultancy and integration requirements can vary significantly depending on the size of the company in question, the study divides these companies into two size categories. Following the merger, the unbelievable Machine Company (*um) was this year rated together with Basefarm: "um*/Basefarm is a strong IT service provider with its roots in the cloud and a great feel for the business opportunities that information can open up." The company was rated and analyzed in the Large Accounts category, which is made up of providers for multinational customers which employ more than 5000 people, have a global decision-making structure, and are active all over the world.

In last year's study, *um was recognized alongside others as a big data leader in the similar category of "Big Data Transformation Consulting & Integration". However, an analysis of this year's "Big Data Transformation (Consulting & Integration) – Large Accounts" category shows that there have been significant changes since then. This year's study places Unbelievable Machine/Basefarm in the leader quadrant, alongside global players such as Capgemini and Deutsche Telekom – and ahead of companies like Accenture, Deloitte, and KPMG. These results clearly demonstrate that size is not (or is no longer) the sole factor – the expertise and quality of the provider is of much greater importance.

For the independent analysts from ISG, the company's strategy and vision were major factors in their positive verdict: "At The unbelievable Machine Company, big data and data analytics have been part of the company's core business for many years. This experience has led to the development of the Data Science Process Model and its successor, the Data Leadership Process Model (*umDLPM). *um customers benefit from these concepts during the implementation of data analytics projects, for example through the application of existing use cases." The experts highlight that the company draws on these concepts throughout its work for customers, from the data analysis, verification, and consolidation phases through to the creation of machine and deep learning models, language analysis, and the application of statistical methods. The analysists also praised the company's knowledge of open-source technologies, the cloud, and data analytics.

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Data analytics leaders create market leaders

"For us, this accolade confirms that we are on the right track," says *um founder and Managing Director Ravin Mehta. "The fact that we have been confirmed as technological leaders and pioneers by an independent body shows what kind of reputation we have earned in the wider market. Our customers are market leaders in a wide range of fields. These customers rightly want to work with a service provider that is known for driving innovation. A major factor in cementing our status as one such service provider in 2017 was our merger with Basefarm – we couldn't have asked for a better end to the year."

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About Basefarm

Basefarm is a European Managed Service Provider. We create market leaders by integrating the key competencies for digital transformation – big data, cloud computing and information security, into one service offering. Our delivery model covers everything from ”idea to cable”; we provide strategic advice, implementation projects and infrastructure operations under one management and on any cloud. Basefarm was founded in 2000 and our team of 530+ top engineers and advisors are servicing global clients from our European offices and data centres in Norway, Sweden, The Netherlands, Germany and Austria.

Basefarm was top ranked in Whitelane's IT Outsourcing study Nordics 2018 and was recognized by Gartner as a Cool Vendor in the European Cloud Computing Market 2015 for our unique methodology in application management. The unbelievable Machine Company *um, part of the Basefarm group, was named Innovator of The Year 2018 by German business magazine brand eins Wissen and Data Analytics Leader by ISG Provider Lens Germany 2018.

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