chooses Basefarm


Press release 

Sweden’s no 1 e-commerce site,, chooses Basefarm

The popular e-commerce site for fashion; has signed an agreement with Basefarm, who will provide with advanced operation services.

“We have approximately 15 million visitors each month and our target group expects a high rate of news, which demands a stable and flexible platform. We must act in a high rate of development, and therefore we wanted to cooperate with Basefarm”, says Magnus Månsson, CEO is in the forefront in taking advantage of the ongoing shift, from traditional retail to e-commerce. The company, which in 2014 passed 1 billion SEK in turnover, has over the past years made a series of investments, such as increased shipping options and launch of a new responsive site which focuses on inspiration and gives a better shopping experience. will have a flexible platform and will be able to scale up as needed with Basefarm as operational manager.

“We are proud of the agreement with, which reinforces Basefarms position as a supplier of operation services for innovative and exiting customers with mission critical e-commerce solutions”, says Sara Murby Forste, Country manager Basefarm Sweden.

About Basefarm

Basefarm is the leading hosting provider for mission critical business applications. Basefarm provides advanced technology solutions, high-end cloud services, application management, and colocation from their six datacenters in Europe to ensure that mission critical solutions are always available. Basefarm was founded in 2000 and with their 400 staff they host more than 40 000 services reaching over 40 million end users all over the world.


For more information, please contact:

Anna Pålsson, VP Marketing Basearm, +46735 260 091